T E Narasimhan And Urvi Malvania

Stories by T E Narasimhan And Urvi Malvania

Gold medal? No thanks! Advertisers only want Kohli

Gold medal? No thanks! Advertisers only want Kohli

Rediff.com   26 Apr 2018

India's list of non-cricket sports stars is growing, but when it comes to endorsement deals, the bulk of the money is spent on a handful of cricketers.

IPL teams leverage star power

IPL teams leverage star power

Rediff.com   25 Apr 2018

Eleven years into the league and after a 70 per cent year-on-year growth in merchandise sales over the past three to four years, albeit on a low base, the franchise owners are coming up with innovative games and shows around their teams besides spinning a wider range of merchandise around their star players.

Cash crunch: Deposits drop, money movement totters

Cash crunch: Deposits drop, money movement totters

Rediff.com   19 Apr 2018

Many PSBs are in the process of rationalisation of ATMs

From cricketer to style icon: K L Rahul launches streetwear brand

From cricketer to style icon: K L Rahul launches streetwear brand

Rediff.com   16 Apr 2018

The cricketer launched an online cult streetwear brand.

Will Star's cricket gamble turn into a goldmine?

Will Star's cricket gamble turn into a goldmine?

Rediff.com   12 Apr 2018

Star's maths is simple: It expects to make something close to Rs 40 billion from the two properties in the first year (2018) itself, which is pretty close to its break even point

Ban on deposit schemes may cut gold sales by 25%

Ban on deposit schemes may cut gold sales by 25%

Rediff.com   10 Apr 2018

The Bill provides comprehensive legislation to prohibit unregulated deposits, with punishment for those promoting such schemes or defaulting on repayment.

Why advertisers are spellbound by IPL

Why advertisers are spellbound by IPL

Rediff.com   5 Apr 2018

As many as 80 brands are riding the digital and television broadcast this year.

Battle royale for BCCI media rights

Battle royale for BCCI media rights

Rediff.com   3 Apr 2018

Who will win the BCCI media rights? Star or Sony?

IPL 11 promises bigger, better and brighter season

IPL 11 promises bigger, better and brighter season

Rediff.com   30 Mar 2018

Best vs Best. Tiger vs Tiger. Star India, BCCI team up for a high decibel campaign for the cricket jamboree.

There won't be another Baahubali for a while

There won't be another Baahubali for a while

Rediff.com   24 Mar 2018

The four southern languages and the Marathi regional industry have found success, but regional cinema, in general, still grapples with basic issues.

Scooters are the fastest growing auto segment in India

Scooters are the fastest growing auto segment in India

Rediff.com   21 Mar 2018

'Currently, scooters contribute to one third of the total domestic two-wheeler market and it continues to grow.' 'That is why many new models are being launched in this category.'

Why language is so important for Netflix, Amazon Prime...

Why language is so important for Netflix, Amazon Prime...

Rediff.com   18 Mar 2018

Netflix and Amazon Prime are raising their stakes in the game, commissioning original shows and going all out to acquire regional films for their libraries.

After years, achche din is finally here for commercial vehicles

After years, achche din is finally here for commercial vehicles

Rediff.com   9 Mar 2018

Infrastructure, stricter implementation boost commercial vehicle sales

Why are so many Indians turning to kinesiology for better health?

Why are so many Indians turning to kinesiology for better health?

Rediff.com   7 Mar 2018

Kinesiology, best described as the science of movement, is complex yet holistic.

Which Indian airport is 1 of the most followed airports on SM?

Which Indian airport is 1 of the most followed airports on SM?

Rediff.com   2 Mar 2018

Delhi's ritzy Terminal 3 is on the global top 5 list on social media and the first among Asian airports on social media.

Why are brands not signing Prithvi Shaw or Shubman Gill?

Why are brands not signing Prithvi Shaw or Shubman Gill?

Rediff.com   2 Mar 2018

Nearly half of the World Cup squad has been picked up by IPL franchises, and not all went for the base price.

Caught in the NiMo-Choksi crossfire: Virat, Kangana, Priyanka

Caught in the NiMo-Choksi crossfire: Virat, Kangana, Priyanka

Rediff.com   26 Feb 2018

The PNB ambassador is Virat Kohli, Priyanka Chopra and Siddharth Malhotra are the faces of the Nirav Modi label, Kangana Ranaut, Kriti Sanon and others endorse the family of brands under the Gitanjali Group.

Expect more pink sneakers in 2018

Expect more pink sneakers in 2018

Rediff.com   19 Feb 2018

Brands like Puma, Wildcraft and Woodlands are rewriting the marketing playbook to cater to women consumers.

Arvind Subramanian on how to prevent bank scams

Arvind Subramanian on how to prevent bank scams

Rediff.com   18 Feb 2018

CEA offers three compelling arguments in his case for privatisation of government-owned banks.

What ISRO will spend Rs 107.83 billion on

What ISRO will spend Rs 107.83 billion on

Rediff.com   17 Feb 2018

ISRO needs next generation launchers and new facilities to manufacture and launch them.