India's list of non-cricket sports stars is growing, but when it comes to endorsement deals, the bulk of the money is spent on a handful of cricketers.
Eleven years into the league and after a 70 per cent year-on-year growth in merchandise sales over the past three to four years, albeit on a low base, the franchise owners are coming up with innovative games and shows around their teams besides spinning a wider range of merchandise around their star players.
Many PSBs are in the process of rationalisation of ATMs
The cricketer launched an online cult streetwear brand.
Star's maths is simple: It expects to make something close to Rs 40 billion from the two properties in the first year (2018) itself, which is pretty close to its break even point
The Bill provides comprehensive legislation to prohibit unregulated deposits, with punishment for those promoting such schemes or defaulting on repayment.
As many as 80 brands are riding the digital and television broadcast this year.
Who will win the BCCI media rights? Star or Sony?
Best vs Best. Tiger vs Tiger. Star India, BCCI team up for a high decibel campaign for the cricket jamboree.
The four southern languages and the Marathi regional industry have found success, but regional cinema, in general, still grapples with basic issues.
'Currently, scooters contribute to one third of the total domestic two-wheeler market and it continues to grow.' 'That is why many new models are being launched in this category.'
Netflix and Amazon Prime are raising their stakes in the game, commissioning original shows and going all out to acquire regional films for their libraries.
Infrastructure, stricter implementation boost commercial vehicle sales
Kinesiology, best described as the science of movement, is complex yet holistic.
Delhi's ritzy Terminal 3 is on the global top 5 list on social media and the first among Asian airports on social media.
Nearly half of the World Cup squad has been picked up by IPL franchises, and not all went for the base price.
The PNB ambassador is Virat Kohli, Priyanka Chopra and Siddharth Malhotra are the faces of the Nirav Modi label, Kangana Ranaut, Kriti Sanon and others endorse the family of brands under the Gitanjali Group.
Brands like Puma, Wildcraft and Woodlands are rewriting the marketing playbook to cater to women consumers.
CEA offers three compelling arguments in his case for privatisation of government-owned banks.
ISRO needs next generation launchers and new facilities to manufacture and launch them.